The more I read, the more complicated the user experience seems to be — perhaps you thinking the same? The good thing is, it doesn’t need to be made complicated. — With all the buzz around the term ‘user experience,’ it’s become rather challenging to understand. I am going to discuss and define what the ‘users experience’ is, in its purest form — back to the basics. First thing first, as so many of you who read this blog are design…

If you genuinely want to be successful in your area of work, you have to change your perspective. Getting older doesn’t necessarily give you more experience — some of the most successful entrepreneurs are in their early 20’s. — The difference is successful entrepreneurs master one or two skills, which makes them extremely valuable to the marketplace, whereas the majority focus on being mediocre at fifty things.

For the best possible experience, I would always encourage the content-first approach. The fundamental purpose of a website is to execute valuable content to an audience. But we still often ignore the opportunity to validate our final designs with real content and real users — we often use ‘dummy text’ while we wait for the client to provide their content. …

Over the past 12 months, I have spoken to a few companies hopelessly looking to grow their design team but have no idea what skills they are looking for in a designer. On the flip side, there are so many designers looking hopelessly for work but aren’t getting it. I…

The user interface is an essential part of any digital product. When the interface is well designed, users don’t notice it — it’s a seamless experience. Problems begin when the user interface is poorly designed, and users cannot complete their task flow. — To increase the chances of success, most designers follow the three well-known interface design principles: Jakob Nielsen — 10 usability heuristics for user interface design

Whether you are new to UX, run an in-house digital team, own an agency, or are an employee of a company struggling with the modern digital world, getting a robust UX design process can seem like hard work. — The truth is there is no one solution that fits all. The process depends on the project. For example, the approach to a corporate website will differ from the way you would design a fast-fashion app.

User research is a fundamental part of a design sprint, whether you are launching a new product, adding a feature or improving an existing one. There are different methods for gathering feedback such as user testing, focus groups, A/B testing and surveys to name a few. …

You would think that creating happiness online would be simple. However, often users abandon their search because the website fails to deliver. How difficult can it be? All you need to do is sell your product and supply the user with the relevant information. …

As UX designers we focus profoundly on designing for real users and the way they interact with our product, service or app. It’s so easy to make assumptions on what we ‘think’ our users will do, but this is often proved wrong during user testing. So, why do we perform…