If you’re a business, designer or entrepreneur (or any employee to be honest), your probably no stranger to the constant demand to innovate. Innovation is what gives you the upper hand in your marketplace; it is the key to progress and success.‍

The global giants are setting standards high, the speed of innovation is soaring, and it’s becoming harder to propel in respective markets. That’s where design thinking comes in.

Design thinking has been acknowledged as the holy grail of innovation for quite some time. …


The more I read, the more complicated user experience seems to be — perhaps your thinking the same? The good thing is, it doesn’t need to be made complicated.

With all the buzz around the term ‘user experience,’ it’s become rather challenging to understand. I am going to discuss and define what the ‘users experience’ is, in its purest form — back to the basics.

First thing first, as so many of you who read this blog are design students or professionals, let me start by saying this…

“A designer does not solely determine the user’s experience.”

No matter what field you work in; marketing, content strategy, data science, design, development etc. You must all work through the lens of a customer.

There must be a seamless connection between…


If you genuinely want to be successful in your area of work, you have to change your perspective. Getting older doesn’t necessarily give you more experience — some of the most successful entrepreneurs are in their early 20’s.

The difference is successful entrepreneurs master one or two skills, which makes them extremely valuable to the marketplace, whereas the majority focus on being mediocre at fifty things.

There is so much content online; it’s overwhelming. We attend seminars, read books, watch videos, do courses and all this information leaves us paralysed.

I have been in this position, but I decided to make a change, a change I never looked back on. I want to share with you the strategies I practised to become a master in my skillset.

Master the fundamentals

Start being deliberate in what you learn. Don’t try to be…


For the best possible experience, I would always encourage the content-first approach. The fundamental purpose of a website is to execute valuable content to an audience.

But we still often ignore the opportunity to validate our final designs with real content and real users — we often use ‘dummy text’ while we wait for the client to provide their content. As an experience designer, how can you design a solution when the content hasn’t been considered first?

It’s not unreasonable to say thousands of digital designers are all guilty of using the Lorem ipsum ‘dummy text’ in their designs — I am (not a proud moment) — but looking back it was that same excuse:

“It’s not always possible to get content from the client in…


Over the past 12 months, I have spoken to a few companies hopelessly looking to grow their design team but have no idea what skills they are looking for in a designer. On the flip side, there are so many designers looking hopelessly for work but aren’t getting it.

I recently read an article that implies an enormous 82% of Fortune 500 executives don’t believe that their companies recruit highly talented people. A related survey reports that 73% of workers are disengaged and contemplating getting another job.

Through experience and research, I have a few theories about why this is…


The user interface is an essential part of any digital product. When the interface is well designed, users don’t notice it — it’s a seamless experience. Problems begin when the user interface is poorly designed, and users cannot complete their task flow.

To increase the chances of success, most designers follow the three well-known interface design principles:

I follow the fundamental design principles, but I have discovered the best way to learn is looking at examples of bad design and compare them to good design. Why? Because they draw attention to the mistakes that you need to avoid and allow us to design a better solution.

“Good design, when it’s done well, becomes invisible. It’s…


Whether you are new to UX, run an in-house digital team, own an agency, or an employee to a company struggling with the modern digital world, getting a robust UX design process can seem like hard work.

The truth is there is no one solution that fits all. The process depends on the project. For example, the approach to a corporate website will differ from the way you would design a fast-fashion app.

“A user experience design process is an iterative method that helps you continuously improve your designs.”

There are principles in every section of the UX process that will be custom for each project. However, there are five key phases to follow in every process.


User research is a fundamental part of a design sprint, whether you are launching a new product, adding a feature or improving an existing one.

There are different methods for gathering feedback such as user testing, focus groups, A/B testing and surveys to name a few. In this article, I am going to focus on online surveys and how can we make them more effective.

An online survey is a less personal way of interacting with customers particularly now businesses are savvier to communicating with users through other user research methods. …


You would think that creating happiness online would be simple. However, often users abandon their search because the website fails to deliver.

How difficult can it be? All you need to do is sell your product and supply the user with the relevant information. But, there are many ways to approach the effectiveness of your website and increase your users’ happiness.

Happiness online in many ways imitates our happiness offline. It’s formed on feelings of freedom and trust. It’s true that happiness can mean many different things to different people. However, scientists have observed patterns and similarities among people all…


As UX designers we focus profoundly on designing for real users and the way they interact with our product, service or app.

It’s so easy to make assumptions on what we ‘think’ our users will do, but this is often proved wrong during user testing.

So, why do we perform user testing?
User testing helps us to understand who that person is, in what context they’ll use a product, and what goal they are looking to achieve.

Over the years UX researchers have developed techniques for testing a validating their ideas. …

Becky Birch

Freelance digital designer ✌️ www.togetherincredible.com

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